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Archive for the ‘advertising’ Category

My high school English teacher–the one who told me feminists could wear white robes–had a bulletin board in her classroom devoted to advertising. Not only did she display the ads, but she led close-reading/seeing discussions on the sexist and racist images and symbols in advertising–and once she clued us in to what we were seeing, we saw it everywhere. What could have been a better lesson for the girls and boys in her classroom than how to read their world along with their literature? Particularly when they learned to read the messages they didn’t even know were there.

We found and collected those images, picked them apart and vanquished them with our discussions, then relegated them to the corner of the room where they belonged.

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This ad is on NOW’s Love Your Body page–go there to see it along with a dizzying array of other awful ads.

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